GOOD MORNING FEBRUARY 2021
(One should assume any gap in the schedule is filled with doing breakdowns, pitch calls & emails, following up on calls & emails, reading parts of scripts, handling auditions, and social media. That is always ongoing. And petting my kitties 😻😻)
7:30AM ☀️ Wake up and drink tea. Scroll through my phone to check industry and world news, emails. Look through my actors’ social medias. ‘Socialize’.
8:30AM 🧘🏼♀️ Shower, stretch, eat some oatmeal and blueberries.
9:10AM 👯♀️ Sit on my balcony and call to catch up with a great talent manager friend. We talk about our actors, current projects that are casting, a new publicist she really likes, an agent neither of us get along with, new protocols with auditions, and some random Hollywood gossip.
HOLLYWOOD HAS RISEN
9:44AM 🤓 Review/make changes to my Master Work To-Do Spreadsheet.
9:58AM 📥 Download 14 self-tape auditions my actors have sent me. Watch 2 and send my actors some kudos. They were SO. GOOD. (The rest I watch throughout the day).
10:17AM 📆 Receive an actor’s updated filming schedule (for the finale episode of an incredible series!). Input dates into calendar, cross-verify any scheduling conflicts, alert actor’s other agents, check in with actor on how they feel about filming.
10:36AM 📋 Confirm 2 press interviews for my actor and forward talking points.
10:45AM 📧 A beauty company reaches out asking how much my actor would charge for 2 Instagram posts plus 3 stories. I email back my actor’s possible rates, marketing statistics, and ask more questions about the product line and how long the Instagram posts have to live online. (I’m actually doing A LOT of social media deals!)
10:55AM 📞 An agent calls to tell me that her agency can’t offer voiceover representation to my actor because their department already has too many similar clients in her category. Womp, womp. Oh well, onto the next. Luckily, I work with several VO agencies in town.
11:11AM 📞 Call ^my actress^ to discuss our new plan for voiceover representation.
12:26PM ✏️ Quickly update my actor’s bio to send for a press release.
12:37PM 💡 Brainstorm and jot down some ideas for my actor’s new social media page. Research TikTok consultants and put together a price chart with services.
LUNCH BREAK
1:15PM 🍽 Delivery from Mendecino Farms.

1:21PM 📲 My actor texts me 3 different takes he has for a scene for a self-tape and wants to know which is my favorite. It’s hard to decide. We send our favorite 2 to his agent.
2:08PM 📸 Review my actor’s recent editorial shoot (for more publicity shots). Text back & forth about favorite photos.
2:22PM 👠 Get distracted by a shoe ad…
2:31PM 📧 A theatrical agent emails to say she’s interested in meeting my actor. I’m thrilled! I call her to discuss what she thinks she sees in my actor and how we could possibly work together.
2:44PM 📱 Text my actor to set a Zoom meeting to chat about/prepare for ^upcoming meeting^.
2:52PM 📞 Casting calls to give notes on an actor’s self-tape. They want my actor to re-tape. I immediately call my actor to discuss. We also finalize the right shirt for the audition so he looks younger (per casting’s request).
3:00PM 🧠 Tune into Instagram Live to learn more from a social media expert on how actors can optimize their profiles and content. Learn some pretty interesting stuff. Actors, it’s really time to expand how you’re marketing yourself.
3:41PM 🌀 Get sucked into an IMDBPro rabbit hole researching a writer, then production companies, then actors, then EVERYTHING else.
3:38PM ❗️ An audition comes in that’s an obvious pass but I text my actor anyway to make sure. Yup, it’s a pass. We’re looking for meatier roles now.
BREAKDOWNS. EMAILS. CALLS. AUDITIONS.
5:00PM 💻 Zoom with an actress I found online. She’s sent (and I’ve reviewed) videos of her commercials, singing, guitar playing, and dancing. We discuss her previous representation, future goals, and her social media. We talk about finances and marketing strategies.

5:33PM 📧 Email with a new actor I signed about his resume, putting together a spreadsheet of his relationships, organizing some of his self-tapes, and updating his online profiles. Talk about his hair color.
5:50PM 📧 Email some notes/questions about a short film contract to my actor’s agents & lawyer. These projects pay so little but the footage will be worth it.
5:56PM 📞 Exchange calls and texts between my actor and her agents about a callback conflicting with her filming schedule and ways to sort it out. We need to make this callback happen. A series reg in a pilot.
6:00PM 🗣 Tune into Clubhouse to listen to industry talk in the background. (*ADD ME for upcoming Social Media for Actors room w/ a friend&bossbabe social media manager.)
6:06PM 📧 Respond to a handful of my actors’ emails regarding upcoming meetings, new footage they have, commercial or VO auditions, phrasing for reaching out to people…
7:10PM 🤓 Begin to review my actor’s pitch deck for a webseries she’s pitching to production companies but get distracted by….
7:17PM 👋🏼 FaceTime with my actor who was dying to tell me about his first day on set as a director!
7:37PM 📞 Chat with my actress about her first day on set. Ask if everyone is nice, if the set is safe and sanitary, if she’s having fun, how the director is. I’m SO excited to see this character on my TV, holy shit!
8:00PM 💤 Close my laptop. That’s a wrap for the day. Time for pizza & face masks.
